In the summer of 2024, while engaging with businesses across Atlantic Canada, Alex Liot, Founder of BIBLIOnomics, noticed a compelling trend. Companies were eager to move beyond conventional corporate gifts like branded mugs and t-shirts. They sought something more meaningful—gifts that would not only stand out but also spark engaging conversations and strengthen relationships with clients and employees alike.
This insight became the foundation for BIBLIOgifting, a platform that redefines corporate gifting through books. By leveraging the power of personalized book selections, the platform connects businesses with titles that resonate deeply with recipients. Using AI, BIBLIOgifting curates book collections tailored not only by theme but also by location, adding a unique, personal touch to every gift.
To validate this concept, BIBLIOnomics launched a paid pilot program in Atlantic Canada in late 2024, targeting select sectors to test its capabilities. The pilot, which sold out quickly, offered invaluable feedback on the platform’s operations, refining its ability to deliver on the promise of fostering deeper relationships through thoughtful gifting.
The results were transformative. Companies in the pilot reported overwhelmingly positive responses, affirming that a carefully chosen book could indeed open the door to richer, more authentic interactions. For the first time, BIBLIOgifting provides businesses with a tangible way to track the return on their relationships (ROR), measuring the impact of thoughtful gifting on client and employee engagement. The pilot also allowed BIBLIOnomics to fine-tune its processes, paving the way for full automation and a nationwide rollout.
As BIBLIOnomics prepares to scale, it remains grounded in the belief that thoughtful gifting can transform not just conversations but entire relationships—offering businesses a new way to connect with the people who matter most.